Wrapped in a serene sneer, Rihanna's trash talk is something else. This goes for "Pour It Up," a characteristically chilly and booming Mike Will collaboration that might as well be a sequel to "Bandz a Make Her Dance," the producer's hit with Juicy J.
Continuing the trend that began on Rated R, Rihanna's at her best when she's flaunting. Not only is Unapologetic just as varied as Rihanna's past albums - it's another timely refresh of contemporary pop music - but it's a little more exploratory and a whole lot deeper, too. Even with that change of pace, the possibility of it signaling an overall change in direction was slight.
She didn't go with a dramatic ballad like "Russian Roulette" or a big dance number like "Only Girl (In the World)" and "We Found Love." Instead, the nod went to a midtempo pop ballad, "Diamonds" - as in "We're like diamonds in the sky" (rather than stars in a mine), a simple and effective, light in meaning yet massive in sonics, quasi-processional. The singer took a different route with the lead single. In 2012, right on schedule, Rihanna delivered her fourth annual November album.
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